03.03.2016

"Grey is as noble as it is tolerant "

Haas Schleifmaschinen: Grey and round - since 2006.

 

Grey since 2006, the logo of Haas Schleifmaschinen.

Around ten years ago, we underwent a thorough redesign of our logo in a lengthy, interesting process. And we are very satisfied with what our communication partner has achieved with us in many design rounds. Our logo suits us! I have to admit that in the course of the design process, there were not only several evening sessions, but also occasional doubts, until we ended up with our current logo in grey (Pantone 432). Grau en vogue If now in 2016 the colour gray is quite popular, as one was allowed to read in the Süddeutsche at the beginning of January, I'm naturally happy about that. According to the author Anke Eberhardt, grey fits to the minimalism trend and to the understatement of our time and to our desire for stability. This also goes well with Haas grinding machines, to which I cannot add anything.

Thomas Bader

The author

Thomas Bader

Managing Director

Thomas Bader is an enthusiastic aerobatic pilot, engineer with heart and soul and managing director at Adelbert Haas.

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